Four principles. Every product, every PR, every standup.
These are the rules we run the studio by. They are public so partners and customers can hold us to them.
How a small studio runs many products without losing the plot.
An operator should run the company.
We do not believe in committees of agents arguing through a chat log until something ships. One operator owns the roadmap, the design, and the merge button; agents execute against a small surface where work can be verified before it is trusted.
Codex is our default coworker.
Codex is the highest-leverage tool we have, and we treat it that way. Specs are written so Codex can act on them; repos are structured so it can navigate them; reviews are scheduled so agent work is never the long pole.
Two layers of review, every time.
Every change goes through two layers: a static layer such as lint, types, tests, and screenshot regressions; and a senior layer that reviews copy, taste, edge cases, and what the user will actually feel.
Ship the smallest verifiable thing.
Each product fits on a single screen of pitch and does one thing fully. When we are tempted to expand a surface, we ask whether the new surface will be as verifiable as the old one. If not, we do not ship it.